Drop03 2026. The Black Ruffle Top

For this campaign, we wanted to capture the feeling behind The Black Ruffle Top rather than simply show the garment.

A little romantic, a little nostalgic, and quietly feminine.

The campaign explores the contrast within the top itself — the simplicity of an all-black silhouette alongside the white stitching, the softness of the ruffles against the structure of the fabric, and the different ways the piece can be worn.

Embracing the mood of versatility, the Black Ruffle Top allows you to express two distinct looks in one timeless piece - whether you prefer a minimal, refined aesthetic or a more detailed, romantic expression. 

We wanted the campaign to feel personal and slightly imperfect. To capture the feeling of finding a piece you love and instinctively knowing you will return to it again and again.

The Black Ruffle Top is not designed for one particular occasion or one particular version of yourself.

A woman stands outdoors in front of a stone fountain and trees, wearing a white long-sleeve collared shirt, a black top with white vertical striped in the front, and loose beige wide-leg pants. A watermark at the bottom reads 'KRISTINE ELINE Copenhagen'.
A woman outdoors wearing a white and black vertically striped long-sleeve button-up shirt layered under a black ruffled top with thin black straps, paired with beige pants.

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