Fostering the beauty of individuality through limited items on more sustainable basis
May 2024
Kristine Eline Copenhagen is taking a new turn.
In our continuous evolving journey, we are charting a new course, prioritizing sustainability, and conscious production, and stepping even further away from the fast fashion scene.
Working with deadstock materials has opened our eyes to the potential of bringing more feminine and elegant styles to our customers, while at the same time reducing the risk of overproduction and supply/demand imbalances.
This shift involves creating smaller quantities of beautiful styles on a more sustainable basis.
Our decision to exclusively focus on limited items made from deadstock materials reflects a desire to distance ourselves from current fashion norms. While sustainability is often centered around materials, we believe there’s more to it. By purchasing deadstock materials and leftover fabrics from productions, and creating the garments in a small, local setup, we can avoid unsustainable requirements for fabric meters and minimum order quantities.
Embracing limited styles and leftover fabrics presents opportunities rather than constraints. Each piece reflects our creativity and craftsmanship, contributing to a narrative of sustainability that the fashion industry needs to prioritize.
As each style may not be reproduced once sold out, resulting in only a handful of each style due to limited deadstock materials, we have accompanied every item on our webshop with the quantity in stock, giving our customers the transparency they need.
With this new direction, we signal our dedication to redefining fashion norms and promoting mindful consumption. Each purchase becomes a statement, supporting sustainability and celebrating individuality.
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